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Three. Two. One. ACTION!
Whether it’s something as small as a Facebook Live to as big as a live television appearance, there are ways to ensure that your live sessions are a success.
It’s not secret that social media favors live video, and today it is one of the best ways to reach more people and create content in less time. Today, you’ll meet Carrie Campbell and Brian Grasso – morning show hosts, livestreaming experts, and owners of Brian and Carrie TV.
The duo started doing their live streams from a cell phone sitting on top of a garbage can and turned it into the #1 way they reach more people, communicate with their tribe and connect with their audience. Carrie and Brian are breaking down their strategy and mindset behind taking live streaming to the next level!
(7:30) “Believe it or not, we didn’t look at comparative live streams, we didn’t examine the industry of live streaming. We looked at television. We looked at Ellen DeGeneres, Oprah, talk shows that stood the test of time and that people loved. We started dissecting them… what is it about these talk shows that people love? It became very clear. If you entertain, educate, and engage an audience they will flock!” -Brian Grasso
(10:34) “Simplicity plus consistency. We started doing something very simply, we started talking to a cell phone. Then from there we expanded upon it. We started doing something consistently. We showed up. At first it was two days a week, Tuesdays and Thursdays. We showed up and we delivered and then we went to five days a week. We showed up and we delivered!” -Carrie Campbell
(15:11) “ There are a couple of things that have been really overplayed in the whole marketing world, over the last couple of years. One of the big ones, i think, that is way overplayed that has somehow become a strategy now is being authentic! Being authentic is not a strategy, you can not strategize being authentic. You either are or your not. End of story!” -Carrie Campbell
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