Managing Your State During Launches To Increase Profitable Growth

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I wanted to start out this episode by thanking everyone who participated on the Profit Lab Challenge and for those who joined The Unstoppable Entrepreneurs Program. My team and I loved getting to know you and are so excited to work with those who joined the program!


We put so much time and energy into this launch, that it made me start to think, not only on the A-Z process of a launch but the MINDSET of a launch. Putting together a whole a launch takes time and a lot of work however your mindset is huge part of the process as well!


I wanted to take some time today to talk about this because I don’t think anyone really has. One of the things I tell my clients is how important it is to follow threw all the way to the END of your 5 day sale period once you open the cart. Now most of you are probably thinking well of course you have to that, it’s a no brainer. However it’s not that simple.


We are emotional creatures. It’s who we are. A lot of the times we put so much effort into the content of the launch, that when we hear silence the minute the carts are open we start to have self doubt. We don’t have the reassurance that we did a good job or that people want to work with us.



This why it is so important to continue to sell and talk to your people for the whole 5 days of selling! The majority of people won’t come in until the very end. They want to see your determination and hustle so they know they are making the right choice.


I noticed this during our launch and it made me see the real power in following threw. Giving that 1000% the whole time not just day one or two. I want you to remember this the next time you are ready to launch program. Take this time to think about yourself and your mindset during the next launch. It will make all the difference!


(11:08) “If you don’t give 1000%, down to the very last moment  of every checkpoint in that sales process. That is the make or break of the launch.”


(13:11) “Because in actuality they aren’t saying yes to you, they are saying yes to themselves”


(15:44) “Separate your performance from your profits. Managing yourself to perform well at every stage of the launch is going to results your profits”


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