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How do you change markets?
Probably a question you never thought someone would ask. Why would you go and change markets in your business?! If you’re a business owner you want to claim a market or a space. You want to become the GO TO person in your industry.
However, there comes a time where it’s time to not necessarily change markets BUT get focused. Start to narrow in on who you want to sell to. This question on changing audiences usually comes when you are ready to up-level and truly claim ownership in your market.
Making the decision to up-level in your business comes at a point when you realize that you are targeting too general of an audience. Let’s get more specific and claim your niche in your industry! In this episode of Unstoppable Success Radio I am going over how you can grow your income while still making this transition from a broad audience to a niche audience because that is the next step.
“How can you facilitate a smooth transition in the market without cutting into your income”
There are steps you need to make internally and externally that will make this transition go as smooth as possible. The riches are in the niches. With this episode you will be able to transfer your current audience over, while still positioning yourself to attract your new audience.
It’s all happening this week on Unstoppable Success Radio!
(6:12) “Speaking the new language your new audience needs to hear. Positioning yourself in a way that is both believable and authentic that you are serving this new audience, this can all happen right now.”
(10:30) “The phrase, ‘the riches are in the niches’ is going to become more relevant because of all the saturation in the broader markets.”
(14:45) “What things can stay and what things need to go? What things are you going to continue with and what things are you going to stop?”
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