Who is your perfect client? If you could have anyone in the world to buy your product who would it be? These are the questions we seem to always be asking when we start to sell a new product or program.
In this episode we are talking to Joseph Kashurba, who grew his freelance design business from high school into a digital agency with clients all over the world. He knows that when it comes to finding your clients, you need to make sure they are right for you. He knows that when it comes to finding your ideal clients, there are two main considerations: making sure you are clear on what you do and how you can help them, and qualifying them well to make sure they are in line with your mission.
Joseph shares two simple kinds of marketing strategies to get your ideal clients:
- Time Leverage strategy, in which you spend a lot of time doing the marketing, but it costs less money. This could be sending messages on LinkedIn or simply reaching out to people in your area and getting on discovery calls with them.
- Money Leverage strategy, in which you spend some money but it takes less time. This would be spending money on advertising to get your message across.Think of things like Google AdWords and Facebook ads.
We need to shift our mindset from selling our products, to finding out how can we fix our customer's’ problems. Changing this mindset will show the customer that you care about them and their needs and not just your own (no one likes to be just another dollar sign in someone’s course).
Don’t just give up on using the two strategies Joshua discussed in this episode - it is a slow process but in the end your clients will come to you (and keep coming to you in the future)!
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