Have you ever turned on the TV, as a parent and found nothing to watch with your child?
As a mom to a five year old, I come across this ALL THE TIME! I am so careful about what I expose her to and how much I am really ready to let her see.
Even if you aren’t a parent, sometimes you just want to put something on that makes you feel motivated and really inspires you to do good and be happy in your life. As business owners we look to be a brand that holds a similar standard. We want to uplift people and make them feel they can do anything with their dreams!
We want to be the go to brand for making dreams come true, just like in the movies. So today I’m honored and so excited to have Amy Winter, Executive Vice President and General Manager of Up TV, a station whose mission is to tell uplifting stories and motivate the masses.
They really focus on finding shows that center around uplifting, inspiring and family. Just like any business, they do a TUN of research and scotting to find the perfect fit for their network. It’s just like when you are looking for prospects or finding the next course to invest in for yourself. Without qualifying or putting in the time to do the research, you may miss your mark on finding something or someone that is right on brand with your business.
Amy is walking me through her story and what made her switch to a network that is so centered around these specific values. Head over to www.uptv.com to find your local listing!
(6:30) “We have very much been mindful of one, making sure that we can deliver content that is just as good as those shows (Game of Thrones, Breaking Bad) but you can feel really good about knowing that there are parents at the network making these shows”– Amy Winter
(11:44) “There is a very thin, sliver of people who will watch a show where they don’t have someone to root for. Someone they believe in and connect with”– Amy Winter
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