The Entrepreneur’s Response to a Recession

The world is changing on a minute-by-minute basis. 

We’re facing a double crisis of worldwide pandemic combined with an economic recession, if not depression. However, there will be so many opportunities for growth and market entry coming up, if we as entrepreneurs have the wear with all to pivot and do the work.  

Right now, it’s up to every one of us to decide who we will be and what we will become over the next few months.

While many are running and fearful…

I’m excited to see how the world will change, the innovations that will be brought to life, and how our thinking will evolve.  

Right now, it’s time to step up and figure out how to truly be of service. 

Personal awareness and personal responsibility are at the core of everything we talk about here at The Unstoppable Entrepreneurs Program — because it’s up to us to decide what kind of leaders we will be. 

Now is our moment!


Because this is just the beginning. It hasn’t gotten hard yet. 

Even still, there are already, so many business owners running for the hills!

While I understand the knee-jerk reaction to do that, the BEST thing we can do right now is COMMIT to staying in the game, and running hard for the next few months.

We all have a set of God-given capabilities that we’re given to lead within times of crisis and as such, we have a responsibility to be your best, do your best, and contribute to the recovery — not contribute to the collapse. 

What I’ve seen this week has been extremely disheartening. 

I’ve seen so many entrepreneurs almost “shelve” their businesses and act out of fear at just the slightest shake-up. 

Instead, I want us all to muster up some courage, channel our inner warrior and do the following:

  • Ramp up your launches and conversion events. It’s not time to pack up, it’s time to sell and serve, harder than we’ve ever sold before. 
  • Show up for your people. It’s time to be there to LEAD your clients, your team, and everyone following you. You have an opportunity to set the tone. 
  • 10x your content. It’s time to INCREASE visibility. More posts, more lives, more interaction on social. DO NOT PULL BACK. You will see me coming out with more podcasts and showing up with more content on all platforms. 
  • Right now it’s time to decide we are going all in. We are fighting for our business. We are going to do absolutely EVERYTHING in our power to survive. 

You have to courageously push through your ego to step forward as a leader, regardless of what the circumstances are over the next few months. It’s not always going to be easy but we each have a responsibility to execute our talents with a complete and total awareness that there are many people who do not have the ability to direct their own circumstances and outcomes.

Millions of employees who don’t have control over their circumstances or income are about to be laid off. If you are a business owner and you have the capability to lead, take action, and make a difference, you have the responsibility to DO that every day, for as long as it takes.

How do we calm this thing down and move into recovery? 

We keep going, no matter what.

It’s easy to share platitudes when things are easy, but how about when things are upside down? 

Now is the time to live everything you have been promising your market. 

More than anything right now, the world needs the people who are capable and competent to do business, doing business.

The world needs YOU.

Don’t pull back. 

Don’t stop selling. 

Don’t stop leading. 

Don’t stop launching. 

The world needs people that keep putting one foot in front of the other.


The greatest wealth transfers in history have always taken place during a recession or depression. 

The money doesn’t go away, it just changes hands and is typically magnetized to the people that have courage and stay in the game, innovate, and show up.

So, entrepreneur friends…

Are you going to show up? 

Are you going to put your warrior gear on? 

Are you going to THRIVE during the coming recession?

If you’re ready to take what’s coming head-on – we’d love to support you. In our free Live Launch workshop, we will be hosting several bonus sessions on how to pivot for profits in a recession. We want to help ALL businesses thrive in a way that strengthens the economy and puts an end to the downturn, sooner rather than later. 

If you’re ready to pivot and get clear on how to walk through the coming months while continuing to grow – join us! 

We start on March 23rd, and the workshop is completely FREE!

You’ve got nothing to lose. 

See you inside!

Join the Live Launch Workshop