Recategorizing Your Program From WANT To NEED

USR 528: Recategorizing Your Program From WANT To NEED

In order to really make leaps in your company’s growth, it’s important that you do the work necessary to position your program or offer, as a need in the market. 

This process, while critical, is often overlooked by many in the entrepreneurial world. Unfortunately, it’s the difference between scaling exponentially and making tiny steps of progress for years. 

In this week’s podcast episode, I explain the important mindset shifts that need to be made when it comes to positioning your program in the market, and share practical examples of how to turn what seems like a luxury into an absolute necessity. 

If you are looking to be an industry disruptor, a category of one, a true pioneer…then mastering the ability to evaluate your offers in this way needs to be a top priority!

Make sure to head on over to iTunes (or wherever you listen to podcasts) to give this week’s episode a listen!

Connect with Kelly: 


**For Media and Speaking inquiries please contact Lindsey at**


**We help overworked entrepreneurs transform into 7 figure CEO’s. Learn how to simplify your launches and sell out your programs with the LIVE launch method. Sign up now for our September group by clicking HERE**


Kelly Roach is known as THE BUSINESS CATALYST, helping elite business owners become game-changers in their field and achieve million dollar +  breakthroughs in their business.

As a former Fortune 500 executive who built and led record-breaking teams in 17 locations around the US,  Kelly’s programs and consulting encompass billion-dollar corporate strategies combined with the speed and agility of the most powerful online strategies of today.

Kelly is a featured expert on ABC, NBC, Fox, the CW and in some of the world’s leading publications such as Inc. and Forbes where she shares the principles of her best-selling books and host of top 100 Marketing and Management podcast, Unstoppable Success Radio.

Your ability to scale further depends on visibility, lead attraction, and content that converts. Grab our guide so you can streamline the process, solidify your branding, and make sales 1:many easily. Get your free Weekly Marketing Checklist HERE!