Joe Calloway on Improving the Quality of Your Brand

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Today’s guest episode of USR features leading performance expert Joe Calloway!  Joe is the executive in residence for Belmont University’s Center for Entrepreneurship, and is the author of 6 books on business success (including Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison which received raving reviews from The New York Times, Retailing Today, and Publisher’s Weekly).  


 As a part of a successful start up company, Joe serves as the director of business development and strategy for Gilson Boards, a snowboard and design manufacturing company that’s based out of Pennsylvania.  The workshops and interactive keynote presentations he offers help develop leaders, create more effective teams, and improve performance for successful businesses who know that they can, and should, be doing more with the people and resources that they already have.


In this episode, you will learn:

-Strategies to build a cohesive and supportive team to be the backbone of your business

-Best practices for taking charge as a confident, impactful leader of your company

-How to challenge both yourself and your team in creative ways to get your audience more engaged


Joe has presented at business conferences in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean. Although Joe has been inducted into the Speakers Hall of Fame, he doesn’t do traditional “speeches.”


Instead, Joe actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking.


Mentioned in this episode:

Joe’s Books: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison:

Joe’s company:

Connect with Joe:

Connect with Kelly:

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