Conviction Marketing: 5 Steps to Becoming a Category of One

UES 590: Conviction Marketing: 5 Steps to Becoming a Category of One

Conviction marketing has been our theme for 2020 here at the Unstoppable Entrepreneur.⁠

Your convictions make you unique.⁠

Your convictions will catapult you to a category of one in your market. ⁠

The extra mile is never crowded. ⁠

In today’s podcast episode I let you in on the 5 essential steps to catapult your business to a category of one. There is a key difference between conviction marketing and how-to marketing. You need to illuminate your beliefs and create a compelling vision for your customers. You are a unique person. Use your unique beliefs to set yourself apart from the crowd and step into the role of trusted advisor. 

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