Relationships. It’s the one thing that no matter what type of business you are in, you absolutely need.
In the media world, it’s all about who you know, and what most business owners struggle with is where to get started. In this episode, you will learn how to build and nurture relationships that are key to media exposure and powerful PR in your business.
Today we are breaking down how and where to build these relationships with Molly Schoneveld, CEO and founder of SW PR Shop. Molly has worked with entertainers and designers to get major features in various media outlets. Molly’s biggest takeaway for you? BUILD RELATIONSHIPS!
(2:54) “Just getting media in general, it really does come down to relationships. Which is why I think it’s so important to have a publicist on your team.”
(13:16) “I feel like sometimes you just get super lucky but I also was very specific when I pitched that editor. I had read multiple features she had read.”
(14:54) “but I don’t really feel like print press is the thing that drives sales or nessescarly move the needle for your business. It’s definitely more online now, and more niche.”
Connect with Molly:
Connect with Kelly:
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