Anna Bennett on Pinterest for Business

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What’s the first thing you think of when you think of Pinterest?


Probably weddings and different ways to make your favorite desserts. But have you ever thought about using Pinterest to gain exposure your business?


In today’s episode, we are talking to social media strategist, Pinterest expert, and CEO of White Glove Social Media: Anna Bennett.


People don’t always think of Pinterest as the ‘the platform’ but Anna is sharing with us why it can actually be the GO TO social media site. For the female millennial group this is a growing platform, and one other businesses need to pay attention to.


By combining strategy, visually appealing photographs, and incorporating your blog–you will not only master the world of Pinterest but grow your business at the same time.


(3:05) “Biggest benefit is that Pinterest can really help your business rank on the first page of Google, under your most important keywords. We all know that keywords is something that we often type into google.”


(13:00) “You need to be following pinners or boards, pinning  your own stuff and re-pinning other peoples content. Sharing your pins on other social media platforms, i’m thinking Facebook or Twitter, if your audience is there. You need to re-pin trending topics, because Pinterest users are trend seekers.”


(16:20) “That content needs to be actionable. Why is that important? Because that is what people do on Pinterest, they look at the image and they ask themselves, ‘ok how can I take action on this image so I can improve my life, solve a problem or plan an important occasion.”


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