You’ve probably noticed that some major players in the business world have written a book… or in some cases, several books.
Well, there’s a good reason why entrepreneurs who want to scale their business worldwide are taking time to write a book.
In today’s online world most brand building is happening through social media channels, YouTube, or emails. But, writing a book gives you the unique chance to put something in people’s hands to remind them of who YOU are, and how you can help them.
So, if you’re already showing up online, and you want to know what else you can do to take your business to the next level, here are 3 reasons why you should write a book to do just that:
Establish yourself as an expert in your field
Authoring a book is a major signal of authority. It’s a surefire way to position yourself at the top of your industry.
And yes, it may take you some time to write all your best advice, stories, and expertise down and organize it into a book – but, the benefits of doing so can be endless.
Building your brand and your legacy
People consume content in all different ways.
Some people like to scroll their social media pages, others watch YouTube or listen to podcasts, and some will simply pick up a book on the weekend.
Writing a book is an ultimate, long-lasting tool for building your brand and your legacy.
When you share your valuable knowledge and ideas to your audience, you’re establishing yourself as an expert in your field and opening doors into new opportunities, like being a keynote speaker.
Most entrepreneurs are driven by the desire to help others, writing a book helps you get yourself out there in a way that will continue to impact others for generations.
Pivot into a launch!
There is nothing like the energy and excitement that comes from a book release.
You can use your book to pivot into a launch and build a 6 figure income stream on the back of a conversion event that’s tied to your book.
When you combine building your business and writing a book – it can be pure marketing magic.
So, what are you waiting for?
If you’re currently building a business and following good practice and principles for growing your brand (working your social media and doing conversion events) and you combine that with writing books – you’re going to set yourself up to scale to a global capacity.