I’m sure this isn't the first time you have heard something like, “make a business that not only supports you, but also supports a cause.” We say it all the time on this show!
Making a difference that helps the whole human family of people. However, did you ever think that your business could actually be the cause?
That is what CEO and founder of Global Girlfriend Stacey Edgar did. Her business is a product-based company whose mission is to help women all over the world support themselves and sell their products. Global Girlfriend sells products like bracelets, bags and clothing, which in turn help women around the world to start their own businesses. Sales from the products provides 50% of the money needed to help women create their own products to sell, then lets them keep 50% of their profit, too. This ensures the female entrepreneurs work in healthy conditions, make a salary that supports them comfortably, and allows them to experience the freedom that comes as a business owner.
Stacey is making a HUGE difference in these women's lives. She has able to spread the word about her company through the relationships she has made with her partners. Stacey is working with not only local and fair trade stores, but also large wholesale companies like Whole Foods. She says that her strongest marketing tool has been the face-to-face connections, not necessarily social media.
Her number one piece of advice?
Be authentic! Lead the life you are talking about in your company. People will see you, and they will take notice. Find your tribe and let the people follow you in this amazing adventure in not only making money for yourself, but helping others along the way.
Stacey mentioned in this episode that she just launched her new website www.staceyedgar.com where she will helping new businesses, who are looking to model the fair trade business plan get their start.
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